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Article: Helpful tips and good advice to help you and your baby enjoy breastfeeding

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National Breastfeeding Week this year is 23rd – 29th June. Breastfeeding has many benefits for both mum and baby, but this doesn't mean you'll Breastfeeding imageget the hang of it as soon as your baby is born. Breastfeeding can be quite a tricky technique to master at first, however with a little perseverance it can soon become second nature!

Breast milk is perfect for your baby, and while it is available on demand and at the right temperature, it can often be daunting for new mums to know where to begin. That’s why it is so important to look after yourself so that both you and your baby can enjoy a relaxing and rewarding experience.

Here are a few tips to keep your energy and milk levels topped up:


  • Drink plenty of fresh and filtered clean water daily to keep milk levels up and, most importantly, to give you and your baby the hydration and energy you need through this demanding time.
  • Small frequent meals are often recommended to keep you active and energised.
  • Stay relaxed and have feeding stations dotted around the house. Place some soaked dried fruits and snacks there for when you need to feed, and always have a fresh glass or small bottle of water close to hand.
  • One of the most soothing experiences for you and your baby can be to feed your baby lying down on your side. Try this during the day, as well as at night, as it will give YOU a well-deserved rest as well.
  • Massage your mammaries. It is important to regularly massage your breasts – before, during and after feeds. This helps the milk to flow downwards and prevents ducts from getting blocked. Start from the outside of the breast and move inwards towards the areola and nipple, using small soft circles. Massage under your arm and around the collarbone area too if this feels hard.
  • Try some baby massage. As well as the physiological benefits for your baby, there are also many benefits for the mother. Baby massage helps stimulate the hormone prolactin in mothers, which helps encourage lactation.
  • Most importantly relax. Although breastfeeding can be demanding, learn to literally go with the flow and enjoy this precious time with your baby.


As part of National Breastfeeding Week, Mothercare are hosting a number of activities in store and online in conjunction with the Royal College of Midwives.

They also have some top breastfeeding offers including ‘Buy one get one half price on selected nursing bras and tops’ and ‘Save 1/3 on Innosense breast pump’. The offer expires on 2 July 2013.


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