E45 Junior Foaming Bath Milk

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PRODUCT: E45 Junior Foaming Bath Milk (www.peppapig.e45.com)E45 Junior Foaming Bath Milk

DESCRIPTION: A 500ml bottle of hypoallergenic bath milk for use at children's bathtime to create foaming bubbles as well as cleanse and moisturise dry, itchy and sensitive skin. Soap free, colour free and perfume free. Suitable for use on children aged 12 months upwards.

GOOD POINTS: The Foaming Bath Milk is just one in a range of skincare products for children that E45 has developed under their 'Junior' brand name.

One in five children in the UK apparently suffer from dry skin and Eczema, a skin complaint which can surface from a very young age and can cause skin to become inflamed, cracked and very itchy. Eczema can be exacerbated by - among other things - soaps, detergents and even bubble baths, however the E45 Junior Foaming Bath Milk has been specifically designed to help manage and relieve related symptoms in young children, without taking away their bathtime fun!

The Bath Milk comes in a large 500ml plastic bottle (with blue screw top) and has two visible layers which combine creamy foam with a soft soothing milky lotion (containing coconut oil) to cleanse, hydrate and moisturise your child's skin, while providing plenty of fun bathtime bubbles to play with. The formulation is completely soap, fragrance and colour free, and is mild enough for daily use on children aged 12 months and over!

The Bath Milk is incredibly simple to use - simply shake up the bottle to combine the double layer and then add to running bath water. Swishing the water maximises the bubbles produced (although this will be governed by how much of the solution has been added), and there is no greasy residue either during bathtime or left round the bath tub!

While the long-term effect of using the E45 Junior Foaming Bath Milk could not be commented on, we certainly found the bath milk to be a wonderfully mild and gentle children's skin care product which left skin feeling clean and soft...and the bubbles were a great bonus which the kids loved!

Important to mention is that over the next 18 months (as of 1st June 2011) E45 Junior will be raising £100,000 for Great Ormond Street Hospital Children's Charity by donating 10p per product sold from the following three products from the E45 Junior range: Foaming Bath Milk, Hand and Body Wash and Moisturising Lotion.

The E45 Junior website is excellent, and contains lots of information on the product range, along with advice for caring for sensitive skin and details about E45 Junior’s partnership with Great Ormond Street Hospital Children’s Hospital. What's more, E45 have teamed up with Peppa Pig to encourage children to throw their own bubble parties, and the website contains loads of homemade bubble ideas and downloadable activity sheets, along with a couple of fun Peppa Pig online games!

BAD POINTS: The product is fairly expensive in comparison to other equivalent bath products.

PRICE: £4.85 for 500ml


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